Facebook is a social networking site that was launched in February 2004, by January 2011, it had garnered over 600 million users. It is now considered the third largest web based company in the US after Google and Amazon and usually has more visitors every day than Google.
Even though Facebook my not be considered large when compared to the behemoths that are Google or Amazon, its growth rate has been so fast that people now feel that ignoring Facebook is at their own peril. Even a year ago, Facebook was considered as some-thing for the younger generation – in fact when it was launched first by founder Mark Zuckerberg; it was a place where his classmates and then his college mates at Harvard could share information about themselves.
However, this has seen a radical change. While last year the under 25 age group made up 58% of the population in Facebook right now it is has come down to 40%. This is not so much because younger population is not using Facebook anymore; they still are at the same pace they used to, but because of the increase of other age groups in new registrations. A look at the registration statistics will show this. The those between the ages 35 to 55 has grown at an astounding 277% while the 55+ age group has shown a remarkable 195% increase in new registrations. This is definite proof that the “young” sheen has worn out of Facebook.
There are also other reasons for this, like Facebook’s new initia-tives to include businesses, with their social plug-ins and authenti-cating user logins. Although their analytics tool is not as sophisticated as Google’s it o?ers much more in details including demographic information that is invaluable for most businesses.
It is not that everything is to the positive, there are negatives to using Facebook, and primary among this is the fear of data leakage in organizations. Yet, everything has its negatives, and it only remains to be seen if the positives are compelling enough to justify having a Facebook account.
This guide will be divided into three broad sections, the first would deal with why Facebook is important for most SMB’s, the second will deal with how exactly they can use Facebook to their advantage, and the last will be the negatives to using Facebook.